Posts Tagged ‘productivity’
Cracking the 9 Billion Dollar Self-Improvement Market: A Sneak Peak at the Hay House Writer’s Workshop
Posted on: November 4, 2019
Besides loving to write fiction, I also love writing nonfiction. Over several decades, I have read and benefited from what’s known as ‘self-help, inspirational and personal transformation’ kinds of books. And, truth be told, I’ve always wanted to write a book that falls in the area of inspiration/personal transformation, especially as it relates to creativity. And, I’ve had my eye on Hay House Publishing for a long time.
Hay House Publishing is known for publishing leading self-help, health and wellness, and personal transformation books and has a very successful thirty-year track record. Deepak Chopra, Wayne Dyer and Kris Carr are well-known Hay House authors and many Hay House authors end up on the New York Times bestseller list. Hay House is one of the top twenty major publishers in the U.S. The founder of Hay House was Louise Hay and she wrote You Can Heal Your Life, a book that sold millions and was translated into many languages. She helped to create the modern ‘self-help’ genre. I read her book in my twenties, loved it and shared it with everyone I knew. She was at the forefront of making the argument that what we think (and think about) can affect our bodies, now known as the ‘mind-body’ connection.
The U.S. ‘self-improvement market’ is estimated at 9 billion dollars and close to 800 million dollars of that involves books!
Hay House provides an experience for aspiring authors that no other publishing company does. For the past twelve years they have hosted the ‘Hay House Writer’s Workshop’, an intimate in-person event. They share with you the insider information about the publishing process from start to finish (i.e. developing an idea to submitting proposal to building a platform) and you get to hear from some of their most popular authors. The idea is to give aspiring authors a jump-start and leg up. And, here is the truly remarkable thing—if you attend a live event, you are eligible to participate in their exclusive contest (for that event) and submit a book proposal six months later. From every event they pick three winning book proposals with a commitment to publish those books. The Grand Prize is $10,000. You can only enter the contest by attending. And each event is attended by about 250 people. Reid Tracy, the CEO of Hay House said that despite those good odds, they often only end up with 60-80 entries. I like those odds!
And, so for years I have wanted to attend the Hay House Writer’s Workshop. I decided this was the year to commit, so a few weeks ago, I headed to the Houston event. I went with few expectations and can truly say that the experience was phenomenal.
Some highlights:
The People:
For me, there’s few better ways to spend my time than with other writers. I met people from all over the globe who had made their way to Houston. A few nights before I left, I put a note out on the site’s Facebook page to see if people wanted to get together for dinner when we got in as I knew no one in Houston. People responded right away and this became the beginning of a great group of about eight of us. One of the folks I met is a writer in Greensboro, just 45 minutes from where I live—we even know a ton of the same writers. Small world!
I was fascinated by people’s backgrounds and what was motivating them to attend. There were medical doctors, integrative health practitioners, therapists, grandmothers, seasoned writers, entrepreneurs,healers, energy workers, and newbie writers all wanting to know more about Hay House and how to get their book into the world and change people’s lives. Close to 90% percent were interested in writing prescriptive non-fiction and/or a ‘teaching memoir’. I don’t usually get to meet so many people that were interested in personal transformation topics so that was a treat. They were kind, funny and generous. It was also a diverse group of writers which I was very thankful for. I left with a new community of wonderful writers.
The Workshop/Speakers:
Hay House delivered on providing an excellent, inspiring and informative curriculum. Reid and Kelly Notaras were our informative co-hosts.They spent a lot of time explaining the publishing market and led with the fact that authors need a platform (or the ability to create one) and that out of 80,000 books published a year only about 300 of them sell 50,000 copies (which in publishing is seen as a type of benchmark). They also talked about the range of options for publishing besides the traditional route and in both cases explained how important it is to work with an editor, before you send your proposal or book out the door.
Reid Tracy welcoming us and talking about the power of Hay House books to change people’s lives.
Each presenter provided insight either about the writing process, how to stay inspired, or how they broke in. They were engaging, funny and inspiring.
Mike Dooley shared his story of how he started his ‘notes from the universe’ when he was in a down period and how serving people over time helped him create a major platform. He started with 36 email addresses and now has thousands and thousands of people around the world who are engaged with his message.
Nancy Levin spoke from the heart about how she came to write her own book after being the Hay House events manager for over a decade. I was impressed that she spoke without notes or a fancy Powerpoint. She also talked openly about the value of working with an editor and a ghostwriter. On Sun morning she also led a fantastic meditation workshop that included poetry, very unique.
Robert Holden (toward the right of center), author of Shift Happens started his talk off with us dancing on stage with him to Stevie Wonder! As we had been sitting almost all day, this was such a joy. His talk was about how to write through fear and anxiety. And, he stressed writing as a spiritual practice which resonated with me.
Super inspiring to hear Rebekah Borucki’s journey. She attended a HH Writer’s workshop a few years ago but didn’t submit a proposal. She then worked on the book proposal for ‘You Have 4 Minutes to Change Your Life’ and platform. She submitted her proposal to Hay House via the traditional route and it got acquired and it is now out. She talked about writing the book of your heart. I also appreciated that they showcased an up and coming author and one who identifies as bi-racial.
The Materials:
I’m not a newbie to writing or publishing. For about a ¼ of the participants the idea of writing a book was new and they didn’t know a lot about publishing platforms, finding a writer’s group, how to put together a proposal, etc. I came knowledgeable about the publishing process, but learned lots! There were two things that got everyone up to speed. One was the long Q&A sessions on Sat afternoon and Sunday where anyone could ask a question and they all got answered as best they could by Reid and Kelly. And, the second was this incredible manual that they gave us that contained a successful proposal of a book that was acquired by Hay House, plus information about publishers in the field besides Hay House that publish in the self-help field, resources for platform building and other tips about both traditional and indie publishing. It was a gold mine of resources and alone was worth the cost of the trip.
I’m glad I got myself to Houston (didn’t do as much sight-seeing as I would have liked) and I know have until April to write my book proposal for the contest and send it in. I’ll keep you posted!
- In: creative writing | creativity | writing
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My 90 day fast draft novel challenge is done! I finished up last week. I ended up with a little under 55,000 words. Not bad for a first draft. I had a few setbacks though, including losing 6,000 words (!) due to a computer glitch in a recent Microsoft Word update for the Mac. Losing that much material really sucked, but overall, I feel inspired about the progress I’ve made on my nascent horror novel.
Why This Challenge Worked for Me:
-I love a good writing challenge! Doing a fast draft appeals to me for the same reason that doing NaNoWriMo appeals to me. Both challenges provide structure and encourages and rewards daily effort. I love stretching past what I think I can do. With NaNoWriMo, you also get community through numerous online support via their website. Since I was posting my word counts on my author Facebook page, many folks cheered me on there.
-I also love the first drafting process. The first draft, as Jane Smiley has said, “only needs to exist.” In first drafts, I can put all my crazy ideas, flights of fancy, strange characters, and meandering subplots in. Although I was thinking some about the reader experience while writing, I was mostly writing to discover what I thought about the setting, the characters, my themes, etc.
-It gives me something to revise later. In Neil Gaiman’s MasterClass he said that when revising, you should look at a first draft and figure out the themes and ideas you were interested in exploring and then in the next draft to consciously write toward them.
-Writing 800-1,000 words five days a week was demanding, but also doable. I took Mondays and Tuesdays off which gave me some time to mull over what I was writing. NaNoWriMo’s daily word count of 1,667 words is not for the faint-hearted. This lower word count was just enough of a challenge to keep me focused, but it wasn’t so demanding that I had to keep the breakneck pace that NaNoWriMo requires.
-This challenge requires writing all the way to the end of the story. It forces you to construct some type of ending, no matter how provisional.
The only thing that I didn’t like about this challenge was that the research, writing and reading in the field was so all-consuming I couldn’t work on much of anything else during the 90 days. My submission rate plummeted. So, if I do this again, I will be more intentional about using one of my off days to stay on top of my submissions.
What’s next?
This big messy draft exists somewhere between an extended outline and fully fleshed out scenes and chapters. I’ll sit down in the middle of October, read it, make a new outline and write the next draft.
Want to know more about 90 day fast drafting? Check out Racheal Herron’s inspiring video.
I Just Co-Hosted a Podcast!
Posted on: September 30, 2019
I am excited to share my first experience co-hosting a podcast! I love the Writer’s Well: Conversations about writing from craft to wellness podcast with Rachael Herron and J. Thorn. Rachael Herron and J. Thorn are friends and full-time writers and they share observations about the challenges and joys of the writing life. Each person poses a question to the other; it’s an unscripted and fun process. I’ve been listening to them for about two years. I really enjoy how supportive they are of each other and their larger community. The advice they give is invaluable and their warmth and affection for each other is joyous.
I’m in their private, once a month Mastermind group along with author Amy Taksuda. I’ve been in the group three months and like I say on the show, it is the best thing I’ve done for my writing life this year. They coach us on our writing challenges and Amy and I also brainstorm with each other. Our group has got great synergy. We were honored that they asked each of us to co-host an episode, with Rachael, during September while J was traveling. I jumped at the opportunity as I love the show and enjoy speaking on podcasts when I have the opportunity.
Rachael posed the question to me: ‘How does physicality affect your writing?’ True to the show’s format, the question was fresh for me. We talked about yoga, writing routines, swimming, Zumba, staying healthy as a writer, outsmarting your inner critic and more.
Not having the question ahead of time and being spontaneous was a good practice for me. I often over prepare for most engagements and consequently can miss being present with what is actually happening. Don’t we all have control issues, lol? Of course, after the show I thought of all the additional things I wanted to say! But, you can tell from listening to our conversation that is was fresh, lively and surprising to each of us.
She made me feel so welcome. It was so fun and such an honor.
Check it out here when you have a moment!
- In: creative writing | creativity | writing
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Over the last few years, several people have asked me about tips and strategies to promote their new book. I have often replied to each person individually via email. Since the publication of my novella in 2017, I feel like I have learned a lot about the mysterious world of book promotion.
I decided to compile some thoughts here, written similarly to the personal emails I have sent. I’ve also rounded up some links for you, too. Some of the ideas below apply to indie authors and traditionally published authors alike. Adapt and modify as you see fit. I can say that when I have asked traditionally published authors what they would do differently post-launch, they all say without hesitation—start preparing earlier than you think you should for your launch and spend money on a good publicist.
Enjoy!
***
I’m sure you are excited about this next phase of getting your book into the world and you should be! Writing and promoting a book is something that most people dream about and that you are accomplishing!
Here are some suggestions for ways to get started:
General:
-Your publisher should help you build a press kit. A press kit is a blueprint tool that creates a foundation for you as you promote the book over the next several months and years.
-I am also assuming that you have a website or some place on social media where people can find you. That is important, even if you have just one place (i.e. website or Author Facebook page).
Don’t be afraid to try new ways of promoting your book: https://insights.bookbub.com/creative-ways-authors-announced-book-launch/
Digital:
-I would conduct a Google search and target people that write blogs about YOUR SUBJECT and pitch yourself for either an author Q&A or a guest blog post. You’ll want to create a couple of formats and word counts; guests posts can run anywhere from 250-1000 words. People always need content. You can also pitch Huffington Post (which doesn’t pay its writers but has GREAT exposure) about an article based on your book. Blogs are still an important way for people to find out about new authors. I have provided a link to here to one of the interviews I’ve conducted with writers so you can get a sense of the kinds of questions most bloggers will want to ask you–so you can prepare some copy. Of course, bloggers will tailor the interview to your content.
-You might also start a channel on YouTube and post 1-2 minute videos of yourself reading from the book.
-Research podcasts that might be interested in having you as a guest. I talk about preparing for a podcast interview here.
In person events:
-Think about the various angles of your book–how does it inform or educate as well as entertain? What can you teach people or share with them at a book talk besides what is expected? Think about the kinds of “hooks” you can use to entice people to say yes to having you come and speak. You may not always sell a lot of books right away at local talks, but exposure is important as is word of mouth.
-Start planning your book talks early–do one locally where you can get your friends and family to come. You might also want to team up with another author as it helps with promotion.
-Is your book the kind of book that might interest civic organizations, including: Elks Clubs, Kiwanis, The Shriners, etc. What about historical societies?
-Don’t forget to pitch a talk or reading your local library and libraries near you.
TV/Radio
-Getting onto local TV stations (or major networks) and/ radio tends to be a bit easier for those who are traditionally published. However, creativity and innovation in coming up with pitches that catch a producer’s eye will be rewarded.
-Consider pitching your book to the local National Public Radio station (NPR). They usually have a local show that will have authors on as guests. In NC, we have ‘The State of Things’. Think of how your work might tie in to current events, holidays, etc. There may also be community radio shows that would enjoy having you as a guest.
Remember:
You don’t need to do everything all at once (whew!), so choose one or two areas to focus on and then build out. Think about what success, as a new author, promoting yourself (besides sales of books) will mean to you in the next couple of months. A great book party? Lots of podcast appearances? An online presence?
Pace yourself and enjoy knowing that your baby is now going to have adventures in the world!
Here are some trends to watch: https://insights.bookbub.com/book-promotion-trends-bookexpo-2019/
The Magic of the Table Rock Writers Workshop and Why You Should Go + Writing Prompts
Posted on: September 8, 2019
- In: creative writing | creativity | Uncategorized | writing | yoga
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I’m winding down from a terrific and transformative week co-leading a workshop called ‘Opening the Writer’s Heart’ with the amazing Marjorie Hudson. We integrated yoga, mindfulness, breath work and prompt writing.
We were at the Table Rock Writers Workshop in the mountains. It’s held at the Wildacres Retreat Center. It’s a special place that encourages generosity of spirit, conviviality, and community. Loved connecting with our workshop participants, the many writers and creatives in attendance and the faculty. Gratitude to organizers Georgann Eubanks and Donna Campbell for saying yes to our proposal.
I’ve been to a number of writing retreats and residencies and this one is incredibly special and I totally understand why it is both beloved and kind of a secret!
The Prep
Showing off our blue toes as we get in the car to drive up to TR. We didn’t even plan on having the same color!
Marjorie teased me about how much stuff I was taking, but I reminded her that I was taking workshop materials, my own work, books to sell, clothes (didn’t know how cold it was going to be–turns out it wasn’t cold at all), and snacks!
Great stop in Little Switzerland for a bite to eat on the way up to Table Rock. I told Marjorie, I’d have to restrain myself if I went into the used book store. I have a ‘situation’ at home with books piling up behind the door in my office. It’s a fantastic bookstore though!
What Makes Table Rock Special?
I had heard about Table Rock for years, but knew little about before Marjorie and I pitched our workshop. It is a week-long retreat that many writers attend year after year. When we arrived everyone made us feel welcome and told us how much we would love the experience. People were pretty emphatic that we would love TR. I nodded, smiled and thought, OK, people are really into Table Rock. Not that I didn’t believe them, but I needed to just allow the experience to unfold. After just a few hours there, I felt a shift and by the end of the first full day, I knew what everyone was talking about!
Here are some things that struck me about Table Rock:
-The workshops are kept small, both in class size (no more than 12 people; we had 6 participants) and overall number of people. The size leads to an intimacy over meals and gatherings. It also contributes to community-building.
The wonderful dining hall where connections deepened over meals. And, what a gift to not have to cook for a week!
-there’s a daily social hour and people hang out and really get to know each other
-the faculty have been teaching there for many many years. These are people working at the top of their craft and teaching at an extraordinarily high level. Participants raved about their instructors, and many participants come back and take the same workshop with their favorite instructor. That’s high praise! They also enjoyed experiencing new teachers (such as myself and Marjorie). We were the new kids on the block. The faculty made us feel so welcomed (as did everyone)! They also shared tips about the writing life and their own journeys. We were so honored to be part of this group and add our own special sauce, so to speak. One of participants, Cyndy gave us the nickname M-squared!
This year’s Table Rock faculty (left to right): Philip Shabazz, Joseph Bathanti, Abigail DeWitt, me, Judy Goldman. Back row: John Claude Bemis, Dawn Shamp (editor in residence), Marjorie Hudson (photo credit: Judy Goldman)
-The Table Rock ethic is to support each other’s writing and to recognize we have a lot to learn from everyone in the room, not just faculty. It’s not about competition. Established writers and newbies get to mix it up at TR. People are interested in who you are, not just what (or where) you have published. People are encouraged to listen deeply to each other.
-Participants get to read their work and so do faculty. Folks in the audience are attentive and supportive.
-It’s a beautiful space that both inspires and restores.
A wonderful space to read, write and enjoy the natural beauty.
-It’s a creative hub. Not only are fiction, poetry and memoir writers at Table Rock, there are also a dozen or so songwriters attending their own workshop. Both groups get to hang out, cross-pollinate and the songwriters also perform for the community on Thursday eve.
A rocking concert by performers who had written and scored songs just that week!
Our Workshop!
Our participants were fabulous! They were a mix of emerging and experienced writers. All had prior yoga experience (though that was not a requirement). All opened their hearts to each other. We were blown away by the quality of their writing and how deep they went with the prompts we offered.
The table was set! The space we taught in was spacious and we had plenty of room for yoga. Flowers from Marjorie’s garden adorn our table.
Our sessions were from 9am-12pm and we opened with yoga and gentle movement, a brief meditation and then launched into writing exercises (people would write anywhere from 5-15 minutes). Folks would read aloud from what they wrote and the group would note what struck us and where they could go next if they wanted to develop the piece. Sometimes, Marjorie and I would read selections aloud from poetry or a novel in preparation for a prompt. We’d provide another prompt, take a stretch break midway through, do another exercise, read aloud some more and offer homework to continue with the prompt. They were always free to scrap the prompt and write something else.
Our themes for opening the writer’s heart and qualities you need on the writer’s path included:
-practicing courage
-practicing connection
-practicing gratitude
-practicing silence
We also allocated some time for ‘instant coaching’ about the writing and publishing life.
A prompt for you!
We spent time talking about what kinds of things open the heart (e.g. courage and dealing with fear) and what closes it (e.g. lies, secrets). This is one of the prompts I offered:
“I didn’t tell the truth for the first forty years of my life. I thought that reason I lied was that I thought I was protecting other people, but the truth is, it was to cover my own behind. I lied to my kids to get them to do what I needed them to do. I lied to my friends to get whatever it was that I needed. I lied to myself but I would never have known they were lies…This is what I realize: Being able to tell the truth makes being able to write the truth easier. And writing the truth is the beginning of healing the heart.” (emphasis in original) —
–Nancy Aronie
-Write about a lie you have told (5 minutes)
Then for homework, I suggested the following:
“Take a situation or topic or an event that you haven’t talked about honestly yet; something that is still stuck in your throat, like a tiny fishbone, small enough not to choke you to death but big enough to let you know it’s still there.
Work on it in small amounts. Truth is all you need to write. No gorgeous phrases, no sparkling syntax, just truth. Write until you’ve written the whole story.” Nancy Aronie
Write for 30 minutes.
Or: write about a major lie told to you
Our group went deep with this prompt! This prompt is adapted from Nancy Aronie’s Writing from The Heart: Tapping the Power of Your Inner Voice (a writing book that has a similar feel to Bird by Bird; also very funny and very poignant; Nancy Aronie came to writing late in life and I really identify with her journey.)
Our workshop participants doing our last exercise where we invite them to dream big about their writing life. They name their accomplishments, writing skills they want to strengthen during the coming year, and identify allies and mysterious sources of support. It involves colorful post-it notes!
Love this picture of Marjorie practicing Lion’s Pose, a great refresher for the face and tension reliever. (photo credit Donna Campbell)
We provided participants with easy, sustainable exercises to support their back, shoulders and hands during the labor of writing. Check out these poses for hands and wrists:
https://www.webmd.com/osteoarthritis/ss/slideshow-hand-finger-exercises
The Last Day
A quick pic with faculty member John Claude Bemis before we get down to selling our books!
Books, books and more books! Faculty and participants get to sell books on the last day. Humbled that my Reenu-You novella was on the table next to so many authors that I admire.
Overall, a very soul-refreshing adventure. I love teaching with Marjorie. And, because we had a week to teach the material (unlike our previous weekend teaching gigs), there was more spaciousness built into the experience. I was also able to stay on my own writing schedule!
And, of course I couldn’t leave with out some books! Can’t wait to dive into these books by the faculty!
I don’t know if we will get the chance again to teach at Table Rock due to schedules, etc. I hope so! I can also see myself taking a class at TR, too. Table Rock definitely made an impression on me.
Doesn’t this look like a really happy face? Taken on the last day of the workshop by the fantastic Donna Campbell.
Check out more about them and their schedule here.
I finally got to visit the Great Dismal Swamp. My new WIP is set in the GDS and I feel lucky that I could take a few days and drive up to the Dismal Swamp State Park in South Mills, N.C. and look around.
The GDS (that stretches across southeastern VA and northeastern NC) has a long and fascinating history as it was a place that provided protection to outlaws, moonshiners, runaway slaves and anyone that didn’t want to be found. The GDS Canal in the late 1790s played a key role in the harvesting of timber. It once spanned close to a million acres and now is about 112,000 acres that are under Federal Protection.
This trip allowed me to get the feel of the swamp and also dig deeper into its history. Although my WIP is set in the present, it has connections to the past. I tried to imagine what it would be like to live in the swamp for days, months and years, either as a laborer or in a maroon society.
These are pawpaws, a type of fruit I found while hiking in the Great Dismal Swamp. Pawpaw trees were everywhere and there was fruit on the ground for the taking.I had tasted them many years ago in a dessert and thought I didn’t like them. Boy was I wrong! They look funny, but eating them fresh while ripe was a major treat. They are custardy and a cross between a mango and a banana. This is a fruit that many people living in the swamp would have eaten. The leaves also have medicinal qualities.
I found a flush of mushrooms called ‘chicken of the woods’ while hiking in the Great Dismal Swamp. These are choice mushrooms and have a delicious meaty and slightly nutty taste. They are easy to identify and my partner and I have only found them once before in TN, though they tend to be common. I wonder if people who lived in the swamp knew about eating mushrooms. Will have to dig a bit more to find that out.
Kayaking down the Dismal Swamp Canal. All that green you see on the surface is duckweed.
There was much to explore and I will be reporting back on other things I learned while in the GDS!
I participated in Camp NaNoWriMo and loved it. I set a goal in July of writing 20,000 words on new WIP. I’ve been posting my daily progress on my Author FB page. My final count was 22,813! I love the challenge of doing a fast draft and breaking things down into a doable word count.
I am grinding hard working on my WIP and trying to find time to submit my work and read (and see) as much in the horror genre as I can. Whew! I decided to take a break today, have some fun and do some freewriting related to summer themes. I came up with some cool ten minute prompts. I thought you might enjoy taking a break from your normal writing schedule and give these a go.
These prompts can work while writing about yourself or a character:
–big hair/what do you do with your hair? (humidity during the summer can wreck just about any hairstyle)
I’m always looking for more ease with my hair during the summer. I got my hair done in ‘false locs’ (i.e. dreadlocks) a few days ago. The last time I got my hair braided or did anything besides what I usually do with it was more than a decade ago…and it would take 4-6 hours. Now there are lots of new techniques and I was in and out in 2 hours! This style will last about 5 weeks. You know one of the things I enjoy writing about is hair and its meaning in society. So, I engaged my stylist about cosmetology school, hair shows, the business of being a stylist and other good stuff that will probably one day end up in a story!
-the first time I ate a snow cone
-my first summer job (I handed out flyers on Christopher Street in the Village)
-when the lights went out
-the sexiest person in shorts
-your first summer crush
-a beach party gone wrong
-watching fireworks
-a fight at a backyard gathering over who makes the best BBQ
-a girl that gets lost at an amusement park
– a kid who wins a strange item from a seaside arcade
-the time you almost drowned
-a crush on your summer camp counselor
-a couple goes to see the summer blockbuster movie and when they emerge, the world has changed in some dramatic way
-who *is* the man that owns the ice cream truck?
Enjoy!
