The Practice of Creativity

Posts Tagged ‘marketing your book

Over the last few years, several people have asked me about tips and strategies to promote their new book. I have often replied to each person individually via email. Since the publication of my novella in 2017, I feel like I have learned a lot about the mysterious world of book promotion.

I decided to compile some thoughts here, written similarly to the personal emails I have sent. I’ve also rounded up some links for you, too. Some of the ideas below apply to indie authors and traditionally published authors alike. Adapt and modify as you see fit. I can say that when I have asked traditionally published authors what they would do differently post-launch, they all say without hesitation—start preparing earlier than you think you should for your launch and spend money on a good publicist.

 Enjoy!

 ***

I’m sure you are excited about this next phase of getting your book into the world and you should be! Writing and promoting a book is something that most people dream about and that you are accomplishing!

Here are some suggestions for ways to get started:

 General:

-Your publisher should help you build a press kit. A press kit is a blueprint tool that creates a foundation for you as you promote the book over the next several months and years.

-I am also assuming that you have a website or some place on social media where people can find you. That is important, even if you have just one place (i.e. website or Author Facebook page).

Don’t be afraid to try new ways of promoting your book: https://insights.bookbub.com/creative-ways-authors-announced-book-launch/

Digital:

-I would conduct a Google search and target people that write blogs about YOUR SUBJECT and pitch yourself for either an author Q&A or a guest blog post. You’ll want to create a couple of formats and word counts; guests posts can run anywhere from 250-1000 words. People always need content. You can also pitch Huffington Post (which doesn’t pay its writers but has GREAT exposure) about an article based on your book. Blogs are still an important way for people to find out about new authors. I have provided a link to here to one of the interviews I’ve conducted with writers so you can get a sense of the kinds of questions most bloggers will want to ask you–so you can prepare some copy. Of course, bloggers will tailor the interview to your content.

-You might also start a channel on YouTube and post 1-2 minute videos of yourself reading from the book.

-Research podcasts that might be interested in having you as a guest. I talk about preparing for a podcast interview here.

 In person events:

 -Think about the various angles of your book–how does it inform or educate as well as entertain? What can you teach people or share with them at a book talk besides what is expected? Think about the kinds of “hooks” you can use to entice people to say yes to having you come and speak. You may not always sell a lot of books right away at local talks, but exposure is important as is word of mouth.

-Start planning your book talks early–do one locally where you can get your friends and family to come. You might also want to team up with another author as it helps with promotion.

-Is your book the kind of book that might interest civic organizations, including: Elks Clubs, Kiwanis, The Shriners, etc.  What about historical societies?

 -Don’t forget to pitch a talk or reading your local library and libraries near you.

TV/Radio

 -Getting onto local TV stations (or major networks) and/ radio tends to be a bit easier for those who are traditionally published. However, creativity and innovation in coming up with pitches that catch a producer’s eye will be rewarded.

-Consider pitching your book to the local National Public Radio station (NPR). They usually have a local show that will have authors on as guests. In NC, we have ‘The State of Things’. Think of how your work might tie in to current events, holidays, etc. There may also be community radio shows that would enjoy having you as a guest.

Remember:

You don’t need to do everything all at once (whew!), so choose one or two areas to focus on and then build out. Think about what success, as a new author, promoting yourself (besides sales of books) will mean to you in the next couple of months. A great book party? Lots of podcast appearances? An online presence?

Pace yourself and enjoy knowing that your baby is now going to have adventures in the world!

Here are some trends to watch: https://insights.bookbub.com/book-promotion-trends-bookexpo-2019/


Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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