The Practice of Creativity

Posts Tagged ‘Hay House publishing

I’ve been a bit quiet here because I’ve been recovering from crazy deadlines and intense creative output. In October, I shared that I attended the Hay House Writer’s Workshop and learned much about book proposal writing. Hay House Publishing is known for publishing leading self-help, health and wellness, and personal transformation books and has a very successful thirty-year track record.

The attendees to each of the Hay House WWs are able to submit their book proposal into a subsequent contest for one of the three publishing prizes that they sponsor between Hay House and Balboa Press, their smaller imprint. The cool thing is that you are only competing with people who attended that particular conference, in that particular city. Usually about 250 people attend each conference and Reid Tracy, CEO of Hay House reminded us that typically 80-100 people actually are able to get the book proposal in on time. I liked those odds which is one of the reasons why I decided to attend.

Super inspiring to hear Rebekah Borucki’s journey. She attended a HH Writer’s workshop a few years ago but didn’t submit a proposal. She then worked on the book proposal for ‘You Have 4 Minutes to Change Your Life’ and platform. She submitted her proposal to Hay House via the traditional route and it got acquired and it is now out. She talked about writing the book of your heart. I also appreciated that they showcased an up and coming author and one who identifies as bi-racial.

I’ve been working on a creativity book for some time and so had a draft proposal. I was determined to be in the group of people who submitted their work (see my post about the importance of submitting your work and not self-rejecting) by the due date which was April 5. However, despite my best intentions, I didn’t start the revision process until January. And, although they gave us an invaluable handbook and worksheet of what to include in the proposal, I started the revising later than I had wanted. I had a lot more to add in the marketing and competing books sections. During Jan and Feb, I also attended to other pressing deadlines. Oh, and then COVID-19 happened. And, everything became harder and more chaotic.

And, as they do, my excuses glommed together and created a wonderful home for resistance to take hold.

Deep resistance kicked in just days before I was due to submit the proposal. I kept telling myself that on closer inspection my idea was dumb, had all been said before, unworthy, etc. Yup, the inner critics were phenomenally loud. And, to top it all off, I waited until the last minute to create a short video which was a mandatory part of the package! They asked applicants to create a video to provide some background about ourselves and our book idea. Since marketing and promotion often requires authors to create short videos, they want to see our comfort and skill level with video. We had to post it to our YouTube channel. I do have a YouTube channel, but had forgotten the password, how to login, etc. Resolving that took a good twenty minutes.

As we all know, perfect is the enemy of the good, so after I was pretty happy with the proposal, I got busy on the video. I really tried to not overly script the video and to just enjoy myself. I probably did at least twenty takes before I said, OK, I’ve got to go with the strongest one so far. It’s not perfect.

Looking at the video now, there are lots of things I would do differently and will do differently in the future. I decided though to hold off on judgement for a good 24 hours. I learned long ago from Barbara Sher, author of Wishcraft, how important it is to not judge yourself for at least for 24 hours after you do something creative in public.

The most important thing is that the book proposal package was sent a few hours before the deadline. It got done!

I learned so much from attending the workshop, revising the proposal and submitting it. No matter what the outcome, I feel like a winner.

In my notes from the conference, I wrote down something that Reid said that we should all remember (paraphrased): “The challenge for most writers is to remind yourself…the work doesn’t feel new to you, but it is new to other people.” (emphasis mine)

That was the crux of my resistance–I’d been looking at and living with aspects of the book idea forever, so it didn’t feel exciting or new anymore. That’s why those voices were on hyperdrive. I’d forgotten what that type of resistance felt like.

In the video, I talk about my book proposal for The Creative Tickle®: 52 Ways to Tap into Your DNA and Divinity and a little about myself.  

If you’re so inclined, check out my video and feel free to leave a thumbs up or a nice comment (y’all are kind people, I know!).

Besides loving to write fiction, I also love writing nonfiction. Over several decades, I have read and benefited from what’s known as ‘self-help, inspirational and personal transformation’ kinds of books. And, truth be told, I’ve always wanted to write a book that falls in the area of inspiration/personal transformation, especially as it relates to creativity. And, I’ve had my eye on Hay House Publishing for a long time.

Hay House Publishing is known for publishing leading self-help, health and wellness, and personal transformation books and has a very successful thirty-year track record. Deepak Chopra, Wayne Dyer and Kris Carr are well-known Hay House authors and many Hay House authors end up on the New York Times bestseller list. Hay House is one of the top twenty major publishers in the U.S. The founder of Hay House was Louise Hay and she wrote You Can Heal Your Life, book that sold millions and was translated into many languages. She helped to create the modern ‘self-help’ genre. I read her book in my twenties, loved it and shared it with everyone I knew. She was at the forefront of making the argument that what we think (and think about) can affect our bodies, now known as the ‘mind-body’ connection.

The U.S. ‘self-improvement market’ is estimated at 9 billion dollars and close to 800 million dollars of that involves books!

Hay House provides an experience for aspiring authors that no other publishing company does. For the past twelve years they have hosted the ‘Hay House Writer’s Workshop’, an intimate in-person event. They share with you the insider information about the publishing process from start to finish (i.e. developing an idea to submitting proposal to building a platform) and you get to hear from some of their most popular authors. The idea is to give aspiring authors a jump-start and leg up. And, here is the truly remarkable thing—if you attend a live event, you are eligible to participate in their exclusive contest (for that event) and submit a book proposal six months later. From every event they pick three winning book proposals with a commitment to publish those books. The Grand Prize is $10,000. You can only enter the contest by attending. And each event is attended by about 250 people. Reid Tracy, the CEO of Hay House said that despite those good odds, they often only end up with 60-80 entries. I like those odds!

And, so for years I have wanted to attend the Hay House Writer’s Workshop. I decided this was the year to commit, so a few weeks ago, I headed to the Houston event. I went with few expectations and can truly say that the experience was phenomenal.

Some highlights:

The People:

For me, there’s few better ways to spend my time than with other writers. I met people from all over the globe who had made their way to Houston. A few nights before I left, I put a note out on the site’s Facebook page to see if people wanted to get together for dinner when we got in as I knew no one in Houston. People responded right away and this became the beginning of a great group of about eight of us. One of the folks I met is a writer in Greensboro, just 45 minutes from where I live—we even know a ton of the same writers. Small world!

I was fascinated by people’s backgrounds and what was motivating them to attend. There were medical doctors, integrative health practitioners, therapists, grandmothers, seasoned writers, entrepreneurs,healers, energy workers, and newbie writers all wanting to know more about Hay House and how to get their book into the world and change people’s lives. Close to 90% percent were interested in writing prescriptive non-fiction and/or a ‘teaching memoir’. I don’t usually get to meet so many people that were interested in personal transformation topics so that was a treat. They were kind, funny and generous. It was also a diverse group of writers which I was very thankful for. I left with a new community of wonderful writers.

The Workshop/Speakers: 

Hay House delivered on providing an excellent, inspiring and informative curriculum. Reid and Kelly Notaras were our informative co-hosts.They spent a lot of time explaining the publishing market and led with the fact that authors need a platform (or the ability to create one) and that out of 80,000 books published a year only about 300 of them sell 50,000 copies (which in publishing is seen as a type of benchmark). They also talked about the range of options for publishing besides the traditional route and in both cases explained how important it is to work with an editor, before you send your proposal or book out the door.

Reid Tracy welcoming us and talking about the power of Hay House books to change people’s lives.

Each presenter provided insight either about the writing process, how to stay inspired, or how they broke in. They were engaging, funny and inspiring.

Mike Dooley shared his story of how he started his ‘notes from the universe’ when he was in a down period and how serving people over time helped him create a major platform. He started with 36 email addresses and now has thousands and thousands of people around the world who are engaged with his message.

Nancy Levin spoke from the heart about how she came to write her own book after being the Hay House events manager for over a decade. I was impressed that she spoke without notes or a fancy Powerpoint. She also talked openly about the value of working with an editor and a ghostwriter. On Sun morning she also led a fantastic meditation workshop that included poetry, very unique.

Robert Holden (toward the right of center), author of Shift Happens started his talk off with us dancing on stage with him to Stevie Wonder! As we had been sitting almost all day, this was such a joy. His talk was about how to write through fear and anxiety. And, he stressed writing as a spiritual practice which resonated with me.

Super inspiring to hear Rebekah Borucki’s journey. She attended a HH Writer’s workshop a few years ago but didn’t submit a proposal. She then worked on the book proposal for ‘You Have 4 Minutes to Change Your Life’ and platform. She submitted her proposal to Hay House via the traditional route and it got acquired and it is now out. She talked about writing the book of your heart. I also appreciated that they showcased an up and coming author and one who identifies as bi-racial.

The Materials:

I’m not a newbie to writing or publishing. For about a ¼ of the participants the idea of writing a book was new and they didn’t know a lot about publishing platforms, finding a writer’s group, how to put together a proposal, etc. I came knowledgeable about the publishing process, but learned lots! There were two things that got everyone up to speed. One was the long Q&A sessions on Sat afternoon and Sunday where anyone could ask a question and they all got answered as best they could by Reid and Kelly. And, the second was this incredible manual that they gave us that contained a successful proposal of a book that was acquired by Hay House, plus information about publishers in the field besides Hay House that publish in the self-help field, resources for platform building and other tips about both traditional and indie publishing. It was a gold mine of resources and alone was worth the cost of the trip.

I’m glad I got myself to Houston (didn’t do as much sight-seeing as I would have liked) and I know have until April to write my book proposal for the contest and send it in. I’ll keep you posted!


Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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