The Practice of Creativity

Posts Tagged ‘Facebook

Recently the amazing publicist who works for my publisher, Book Smugglers, asked me to consider using a new social media platform—Instagram. She was putting together a cool campaign on Instagram to promote myself and the other authors with novellas by BSP. Instagram is a social media platform where you can share photos and videos. You can create geotags and hashtags. Instagram is visually driven. The Pew Research Center’s study, conducted a few years ago, notes that it tends to draw in a millennial audience.

And, I should note that the publicist wasn’t adamant that I start using Instagram—she was willing to post my content that I sent her. I’m pretty open to using social media, but I was reticent to add yet one more item on my already densely packed list of social media activities. Still, when your publicist asks you to consider something that they feel will be helpful with developing “organic reach” for your book, it’s wise and courteous to say yes.

In the end, I did join Instagram and it I’m glad I did. But, in doing so, it made me think more about a writer’s relationship to social media and how that relationship evolves over one’s career. It made me reflect on the choices I was making (or not making) related to social media. I thought I would share these musings with you in the hopes that it will spark your own reflections. Some of you may feel really comfortable with social media, and some may feel like it’s a drag and time suck. I find that for many writers (especially newer ones), social media is something they do begrudgingly and it often inspires feelings of guilt, dread and anxiety.

Reflecting on my choices, I can say that I’ve (unconsciously) followed four simple principles:

1) Find out what social media platforms you like and use them.

2) Use social media to serve your audience/community/tribe.

3) Grow your social media (and time learning about social media), in proportion to your goals.

4) Model your social media etiquette after other writers and creatives that you respect and enjoy following.


The first social media platform I started using was Facebook. I read Clay Sharkey’s book Here Comes Everybody which was chock-full of reasons why Facebook was an important tool to develop and enhance social relationships and “get things done”. This changed my thinking about the value of Facebook.


Facebook is my favorite social media platform.

There is an ease to Facebook. It’s very simple to use, so my technophobic concerns were immediately quieted.

I found that I had a natural voice and ease in expressing myself in Facebook. I love inspiring people and connecting with them, so Facebook seemed the perfect medium. A big plus of Facebook is that my insights can be shorter than a standard blog post.

For many years, I didn’t have an Author Facebook page, but used my personal page to do ‘writing sprints’ and offer up writing and creative encouragement.

I am always amazed at who finds and likes my posts. It’s a good cross section of creative writer friends and academic friends (who are supportive and/or interested in developing their writing).

I now use my personal page less for discussions of writing and have relied more heavily on my Author Facebook page. I set up an Author Facebook page a few years ago when I started developing more webinars and online trainings.

There are lots of writers that have used Facebook very creatively to keep their community engaged. Facebook is an invaluable place to cultivate your community and ideally, once you have some publications–your super fans. Many writers have closed groups where they offer super fans, first crack at content, and other goodies. Other writers use their Author Page to update folks about upcoming publications and/or events and even solicit beta readers. If you teach writing workshops, you can create closed groups and offer specific resources to participants.


Facebook is always changing its algorithms so having an Author Page doesn’t mean that the people you want to see your work will. It used to be that everyone saw every post and that’s not true anymore. I don’t usually “boost” posts which involves paying Facebook so that they will show your post to many more people (inside and outside your network).


I post at least once a week, often twice a week. I like culling and sharing interesting tidbits of news, advice and inspiration related to creativity from around the web. I often post different kinds of resources there than what I share on the blog. Although Facebook’s algorithms are always changing, the way the platform looks and feels has been relatively stable, another feature I also appreciate.

BTW: Come play with me on my Author Facebook Page here (or click the link on the sidebar to the right)


Twitter is an online social networking service that enables users to send and read short 140-characters (until recently) messages called “tweets”. Some writers use it for community building and getting to know other authors. Others use it to promote their work. I joined Twitter in 2012 and it took me some time to figure out its value and how to manage my time using it.

In 2015 I attended the A Room of Her Own Foundation’s writing residency which was amazing. I took a great workshop called “Twitter for Authors” that was so empowering and helped me to think differently about Twitter. Mary Johnson shared a power packed handout about Twitter. She made the case that women’s voices were often underrepresented on Twitter and that many female authors were trying to change that. We explored how Roxanne Gay and other prominent writers use Twitter. Mary also noted that many writers used Twitter as a tool for self-promotion and that was OK, as long as we weren’t only using it for that end. Like all social media platforms, one’s goal should be to serve the community by providing great content, not just “look at me, I have a book” updates.

This workshop exposed me to a bevy of women writers active on Twitter and gave me some concrete tools in how to connect to the writing community. It’s taken me some time but I’ve grown my community to on Twitter –it now feels like a community, not just a random bunch of strangers I haphazardly followed when I first joined. I’ve also become a fan of tools like Hootsuite to help automate my tweets.


There is a quick responsiveness to Twitter which can feel great. It is easy to populate Twitter with information for your community—use Hootsuite to automate. But, you don’t want to automate too much because part of the fun is actually interacting with folks on Twitter in real time. It’s a great medium for getting to know other writers. Another perk is that readers have connected with me on Twitter. Some have tweeted me their reviews of my work. It’s awesome to connect with readers! This rarely happens for me through either Facebook or even my blog.

Cons and Upkeep:

If you aren’t consistent and tweet often, you can fall off of people’s radars. You also have to practice impulse control. You can’t take things back on Twitter. It is very tempting to tweet something without really thinking about the consequences. Don’t!

You should always bring your best self in all social media correspondence. There is Twitter etiquette that should be learned.

BTW: Come play with me on Twitter


Pinterest is a social media site. You create boards and load pictures or anything that already exists somewhere on the web. I have a couple of different boards including one about Pugs, Writing Projects, Petite Fashion, etc.

I got on Pinterest because my curiosity was peaked, especially after I heard author Joanna Penn discuss it in her fantastic podcast called ‘The Creative Penn’ (sorry I don’t remember which one, but you can see her work on social media below).

She used Pinterest as a way to create a placeholder for images of current writing projects and made boards that documented her novel writing process. I loved that idea! With Pinterest, you can signal to others about your passions, interests, hobbies, etc.

Pros and Upkeep:

Pinterest is very easy to use. You begin by naming and creating a board and ‘pinning’ items to it. You can pin when you feel like it—daily, weekly or monthly. Pinterest also suggest items for you to pin, a feature that keeps your imagination stimulated.

How might Pinterest help you as a writer?

Let’s say you are a fantasy author and you write about dragons. You create a board that collects lots of images of cool dragons.  If someone loves dragons and they are on Pinterest, they will search for dragons. There’s a good chance that they may find your board, pin some of your images and “follow” your board.  They may check out other boards that you have (maybe related to fantasy or not). Over time, they may decide to read one of your dragon themed books. Like Instagram, the idea is that this platform helps attract people based on specific interests and that can lead to interest in what you actually produce. It is thought to help with organic reach—reaching people beyond your networks.


Pinterest can be very distracting! I have to be intentional when I go on Pinterest or I go down some beautiful rabbit holes!

BTW: Come play with me on Pinterest


This is the new kid on the block for me. I have just started using Instagram. Even before my publicist asked me to join Instagram, I had heard some buzz about how authors were using it. Authors were posting images that related to their story ideas. I heard a good tip (I think from Joanna Penn), that to get started on Instagram, post one thing once a week or even once a month and before you know it, you’ll have lots of images. And, you’ll have followers without trying too hard. I am finding this observation to be true. I also think that I am in a place in my career that having a presence on Instagram is worthwhile.


It’s pretty easy to use. You can literally upload any picture and tag it. It doesn’t have to be related to anything specifically about your work. It could be, ‘I just saw this beautiful flower and I wanted to share it with my community.’ I find it fun to upload photos from recent book events.


It’s a bit harder to use on my laptop. Like Pinterest, I have to be focused when I go on Instagram. There’s so much interesting visual material, it’s easy to get lost.


So far none.

BTW: come and play with me on Instagram

At every stage of your writing career, social media can support your goals. It is worth taking the time to reflect on and identify how social media can amplify your writing interests. What’s important to you? Connecting with potential readers? Pitching to editors? Connecting with local writers?

Social media continues to evolve and change and so will our use of it.

The most important thing to keep in mind is that you don’t have to do anything related to social media that you don’t want to (unless your publisher wants you to). Overall, you have a lot of choice about the kind of social media you want to use, how often and for what purpose.

Additional resources:

Jane Friedman’s excellent overview ‘Social Media for Authors: The Toughest Topic to Advise On’ (thanks to Erika Dreifus for posting)

Joanna Penn’s ‘7 Best Ways to Build an Authentic Author Brand’ and search The Creative Penn for additional social media posts



Spring presents writers with a perfect time to reassess, reorganize and rededicate ourselves to the projects that we most want to bring into the world. Spring fuels us with the energy to tackle physical spaces (and states of mind) that no longer serve us. Over the next several posts, I’ll explore the role of spring cleaning for your writing life. I also asked writer friends for their thoughts and will share their nuggets of wisdom. I posed this question to them: What is one thing that you’re doing, giving away, rearranging, reassessing, reorganizing, etc., to support your writing life?

Samantha Stacia, writer and visionary creator of the ‘Blooming Late’ community (for women writers over forty on She Writes, Facebook and Twitter) shared:

The ONLY thing unique I have been doing for spring is rearranging my writing nook. (It’s a small indentation that has a desk with shelves all the way up the wall above it across from my bed in my bedroom. I have to write on my laptop sitting on my bed due to my disability.) I have been saving my son’s schoolwork there as well, but have found that it sits there making me feel guilty that I am not putting it into albums, scrapbooks etc., while I am trying to write. So I am moving all his stuff to a place all by itself AWAY from the nook, so I can take ONE day this summer to go through it and file everything where it belongs. It’s been so distracting to have something OTHER than my writing materials in my writing nook. It’s amazing how all that other stuff hanging out in one’s writing area (reminding you of all the other projects waiting for you), can make you feel bad about writing!

So spring is about making my writing space EXCLUSIVELY about writing and not a multitasking space. It’s already made me feel more focused that I have given my writing its own place, making it a real priority.

Jennie Kohl Austin, a writer who also describes herself as a “fiercely determined mom, artist, researcher, lover, and motorcycle enthusiast” shared:

I chose to rework my writing work space as a part of my spring routine this year. I separated my writing work space from my regular computer area so that I could define the state of “being a writer.” Laptop, markers and notepads, nice lighting, and my most inspiring books make for a soothing space that not only honors my process, but also lets my family know I’m working. The best part is how it doesn’t gather unrelated clutter, so I’m always ready to work!


Samantha and Jennie’s insights remind us how important it is to periodically reassess our writing space. Go and look at your writing space. What’s the state of it? Do you feel as sense of ease when you look at it? Is it crammed with stuff that belongs in other rooms of your house? If you live with other people, is this space known as your special writing area?

Have you even claimed some special place yet, or are you waiting for permission from someone else? If you’re struggling with this, see my post on claiming creative space.

It’s important to not get overwhelmed during spring cleaning. Many people decide they will devote a day to a spring cleaning project and then realize that they’re cranky after two hours and that the task requires at least two days. Start small and reward yourself often. Why not take from now until the official start of summer to spring clean? You could choose one project each week. I suggest working in 15-30 minute intervals so there’s less chance of getting frustrated and overwhelmed. I enjoy using an online stopwatch.

Survey your space and make a quick list of what you feel needs your attention most. The questions below are not exhaustive, but a good place to start.

-Do you need to organize and sort out your paper files?

-Would it be useful to create an index for your piles of journals?

-When was the last time you did a backup of your computer files? Do you need to delete or add programs?

-Do you need to release some writing books? Welcome others?

-Do you need to physically clean your computer?

-Do you have too much or too little of something in your space?

-Do you need more or less shelf space?

-Are there big physical jobs you’d like to do (i.e. paint)?

Once you have your list you can break each item down into specific tasks.

I’d love to hear from you about your process of spring cleaning and your writing life. Any please feel free to share any tips!


Photo Credit:


We have to be continually jumping off cliffs and developing our wings on the way down.—Kurt Vonnegut

As a creative person, you have to be willing to try new things. To do this, we often risk feeling out of one’s league, unprepared, foolish, silly and weird. Even hints of these feelings can sometimes get the best of us, immobilizing us. Over time and with gentle practice however, creative people can become emotional ninjas navigating around these feelings and, of course, the press agent for inadequacy—the inner critic. I’ve been practicing my inner ninja skills for the last several weeks.

Recently, I bought a Flip Ultra HD video camera with the intention of making short videos. I have a new co-authored book that’s just been published and have a desire to make short video clips with myself and the co-author chatting about the book. Everyone said making short videos was going to be easy. Indeed a look on YouTube confirms that even ten year-olds nowadays can make videos and post them.

Even though I am professionally paid to tone my clients’ creative muscles and encourage thoughtful risk-taking, I usually shy away from anything that is remotely ‘techie’. So while I was nervous about taking the videos, the thought of editing them using the included software sent me into hyperventilating spasms. But, I proceeded….

I had the pleasure of attending the Chatham Creative Economy Summit a few weeks ago (see previous post), and imposed on friends and acquaintances by sticking the video camera in their faces asking to film them. Although I’m not an introvert, by walking up to people and asking them to say a few words, I definitely felt my underarms moisten heavily (and then worried about how much ‘fear sweat’ I was releasing into the atmosphere). As I’ve found with most things though, people are generous, kind and supportive when you say, “I’m doing this for the first time. Will you help me?” I discovered I absolutely loved capturing people’s insights as the summit unfolded.

So, while taking the videos was fun and relatively easy, it was working with the software that almost did me in (my fears were confirmed)! I started by uploading the software at 11:45 at night. Well, after looking at some of my videos, I was quickly reminded why filmmaking is a high art. Still, I tried not to let my inner critic (who won’t get an Oscar nomination in the category ‘Helpful Support for Trying Something New’), get the best of me. I breathed and told myself that the real goal here is not mastery and perfection out of the gate, but fun and learning. I began arranging the clips and decided that I definitely wanted to do some editing.

It actually would take another two weeks for me to figure out how to upload the edited video to YouTube, requiring multiple browser upgrades, online chats with customer service and at least one sleepless night.

It’s now on YouTube and posted to Facebook. As I write this, however, I discover that I have not posted the video correctly to Facebook—I stop and take care of that. My inner critic shouts about how absolutely ridiculous I am for not being able to post the video to Facebook perfectly and how this will make me look bad in everyone’s eyes. It shrieks that I have wasted too much time with this ‘video thing’ and condemns my lack of tech savvy.

I know it’s really just trying to protect the ego part of me—that’s one of the functions of an inner critic. It’s OK, I say back to it. Feeling foolish for a few minutes (or days), doesn’t outweigh the absolute joy of taking baby steps toward creative accomplishment. And, I say to it, if people really want to make judgments about me because of a Facebook posting error, then doesn’t that say more about their inner lives, than mine? I doubt that they do, because the inner critic tends to lie and exaggerate—A LOT. Mastery and perfection are the inner critic’s values, but not mine. I know that learning and being “bad” (or just inexperienced), at something the first time psychically feeds us as creatively just as much as when we present something to the world that’s polished.

The inner critic, temporarily outmaneuvered, has skulked off somewhere deep into my psychic underworld. As I watch my video again, I revel in my non-mastery and prepare to take even more videos.

Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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