The Practice of Creativity

Posts Tagged ‘eco-fashion

Like most writers, I love research. And, like most writers, research can send me down endless rabbit holes. For my novella, Reenu-You, I spent years researching viruses. Of course, only a sliver of our research ever ends up in the actual story. This means we have to make wise decisions about how much to research before writing (or while writing). Still, it is so much fun to deeply explore a subject and find details that will create emotional truths in our characters, or enliven our setting.

One of my early creative loves was fashion design. I can still recall spending hours sketching out designs and showing them to my mother when I was about eight years old. Living in NYC, it was easy to fall in love with fashion, as it is one of the driving industries and a style capital. My mother was incredibly savvy about clothes and my early interest in designing was often a desire to understand her aesthetic tastes. As I got older, I remember talking myself out of pursuing fashion design. I didn’t know anyone who was a designer, so it didn’t seem like a real career, just a glamorous dream. My inner critic told me that I didn’t sew very well and that I was horrible at measuring things. Yup, I already had an active inner critic as a pre-teen!

Anyway, our true loves have a way of sneaking into our stories. For example, Constancia, one of the two main characters in Reenu-You is passionate about fashion and is about to attend the Fashion Institute of Technology, for accessories design.

In 2014, I did NaNoWriMo for the first time and completed a draft of a novel where ‘eco-fashion’ plays an important role. I absolutely love this story and have been researching sustainable fashion or eco-fashion for some time.

Before doing research, I had heard of the downsides of “fast” or highly disposable fashion, but I now know SO much more. I love fashion and also want to be a responsible consumer.

Did you know that most of our clothes eventually end up in a landfill?

Approximately, 85% of the clothing we discard in the US is sent to landfills and incinerators.

And, no giving to thrift stores doesn’t solve the problem—most of what is donated is never used and also goes into the landfill: https://daily.jstor.org/fast-fashion-fills-our-landfills/

The fashion industry has historically employed some horrendously unequal labor practices; ones that often significantly impact women workers globally. It also contributes to environmental degradation.

The fashion industry is complex and there are lots of challenges associated with reform.

But, there are also lots of opportunities for change. That is good news and involves consumer advocacy, changes in corporate practices and also the rise of designers interested in sustainable practices.

Although, I’ve read a number of books and articles, on this subject, I hadn’t talked to anyone in the design world.

So, I was thrilled that during the weekend, I was able to attend a wonderful event hosted by the Abundance Foundation called Think Again: Fashion, Farming, Fiber! This event was designed to ask local and global questions about the fashion industry and sustainability. I got to hear from experts about how technology is changing how cotton is grown (to eliminate the need to dye it), and the rise of industrial hemp being grown in North Carolina. I also got to talk to a few designers about the way they use upcycled, recycled and local materials.

The evening fashion show on Saturday was spectacular and showcased a half dozen designers, in N.C., that specialize in eco-fashion!

The model in the video is wearing an outfit made entirely from post-consumer “waste”.

It was a great community event with lots of local kids participating. The models were a range of body types, ages and gender expressions, too.

I think the key to not letting research hijack your writing is to give it a time limit and also to keep writing. This event gave me a boost to keep pushing forward in the novel. Once I get through this draft, I can go back and layer what I’ve learned into subsequent drafts. No more research until this draft is completed.

How do you manage the research process for your writing projects?

 

 

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Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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