The Practice of Creativity

Posts Tagged ‘book launch

I’ve made it through a major writerly milestone. Last week, I had my debut book reading and signing for Reenu-You at McIntyre’s Books. It was a blast and went very well.

However, there was still a lot to learn!

I thought I was ready. I thought I knew all there was to know. I thought I was prepared. How long had I been attending book signings? How long had I been visualizing myself conducting a reading and signing books? Longer than I can remember.

But, there was still a lot to learn!

I’m passing on some tips and lessons learned.

-Ask for help. Mobilize your writing peeps!

Doing an author signing and book reading requires some coordination, especially if this is your first time. I decided to serve drinks, food and organize a giveaway. I also had to order books because Book Smugglers distributes their books through IngramSpark and most bookstores will only order a few copies (because of the no return policy). Therefore, authors have to order books and bring them to the store. So, I needed help with lifting books, setting up the food, etc. Mobilize your community and ask writer friends for help on your big day. They’ll be happy to help with moral support, too. I’m glad I flexed my usually underutilized “asking for help” muscles. I had fantastic help and support that day.

-Promote and advertise your event at least a month beforehand. And, don’t just rely on one or two promotional strategies.

I used Twitter, my Author Facebook page, my personal Facebook page and blog to promote the event. I posted a month before, three weeks before, two weeks before and a few days before the event. McIntryre’s Books created a Facebook event page. The only thing that I didn’t do that I will do next time is to also invite people through email. I had a fantastic turnout, but several close friends weren’t there. These are folks that don’t regularly check Facebook. I over-relied on the Facebook event and my personal page for promotion. I also didn’t want to “bother” people by posting too much. Given that it takes several “touches” for people to get something on their calendar, and you never know what people actually see and when they see it, it’s better to post often. Next time, I know that it’s better to cover all the bases one can, including good old email. I also forgot to email my newsletter list!

a lovely audience

a full house!

Practice what you will read and time yourself. Do it over and over until you feel confident.

I received good advice from some writers on Twitter when I asked about tips for doing a reading. Many stressed to pick the highlights and sections of the book that pop. Most of Reenu-You moves between two narrators, Kat and Constancia. I decided to read brief snippets of when we first meet them. They both have distinctive worldviews and use of language that made those snippets very fun to read. I reminded myself that I just needed to provide an appetizer to the audience to entice them to want to read more.

Get rest the night before.

I was restless and didn’t sleep that well the night before the reading. That morning I got up and did some gentle yoga and meditation which was extremely helpful for getting grounded (as they always are).

Eat something beforehand or have an energy bar with you.

You’ll probably already feel jittery, hunger will exacerbate that feeling.

Take cough drops with you.

I know writers who carry cough drops in case their throat gets dry before a reading. I didn’t carry cough drops, but I did use Nasya oil which is a medicated oil that lubricates the nasal passages and promotes concentration. Nasya is a cleansing technique used in Ayurvedic medicine, a holistic science that originates in India. I swear by this technique during fall and winter when the weather is more drying and one becomes susceptible to colds and flus. Doing Nasya is also very grounding.

Food is always appreciated at an author event.

I had a nice spread of snacks, cheeses, fruit, lemonade and sparkling wine. Also a friend made great cupcakes which garnered kudos and became the second star of the day. She tried to match the frosting colors to the colors on Reenu-You’s cover. I think she did a great job.

I loved seeing people connecting and talking about writing while eating delicious food.

I splurged on food and wine as I wanted this to be a celebratory moment. When I do future readings, I will probably keep it simple-just cupcakes and champagne!

Consider offering a door prize or two. People find them fun and it contributes to the festive environment.

I absolutely love receiving door prizes at events! I decided that I wanted to give away some door prizes for my reading. I gave away my book and The Successful Author Mindset by Joanna Penn. I’m a huge fan of Joanna Penn’s work as a podcaster, author champion and writer and I wanted to encourage the writers in the audience with her words of wisdom. I also gave away Nisa Shawl’s novel, Everfair. I met Nisi when I was a graduate student and lived in Ann Arbor. She worked in a used bookstore and somehow I discovered that she also loved speculative fiction and also wanted to be a writer. It was always a joy to visit her as we would talk endlessly about speculative fiction. She was the first person of color I knew that also wanted to write science fiction! When I was telling this story to the audience, I reminded then that although now everyone seems to be talking about Afrofuturism, Octavia Butler, writers of color in speculative fiction and Black Speculative Arts, twenty-five years ago this was not the case! In the early 1990s, I knew of Octavia Butler and Samuel Delaney, but I didn’t have a community of people who looked like me that I could talk about speculative fiction or being a writer in the genre. Nisi was a wonderful informal mentor and friend. I am thrilled for her success with Everfair which is a alternate history novel that re-imagines what might have happened in the Congo, during colonization, if its inhabitants had access to steampunk technology.

My friend Sam won Nisi’s book! A perfect fit as he is a literary and film scholar and is interested in speculative fiction.

Bring a great pen to sign books.

Your first event will probably bring a lot of people that you know. I found myself wanting to write much longer notes in the book which slowed the line. Also, they’ll want to chat a bit which is fun. Remember that energy bar? You might need to take a few bites in case your energy flags some.

Pete, one of the booksellers gave me a Sharpie to sign books with. I had meant to bring a special pen, but that detail totally got lost while preparing for everything else. I was terrified of messing up with that Sharpie, but I didn’t’.

I’ve seen other authors have a slip of paper with them and they ask people to write their names down. This ensures that you don’t spell someone’s name wrong which would be a big bummer.

Savor this feeling—allow yourself to be celebrated.

I am so grateful to folks who were able to make it to McIntyre’s Books. I looked out into the audience and saw former students, academic colleagues, community folk, writer friends and new faces. It was a real delight to experience the fullness of that moment. The writing journey is that much sweeter when you can share some of the peaks with friends.

So much fun seeing friends and holding up my book!

The time really flew by. At moments I found myself saying, “It’s all happening so fast.” I remember hearing from a coach that in order to get our brain to really “take in”, or anchor a positive experience, we have to focus on it for about ten seconds. Otherwise, it just slides by and gets drowned out in the noise of life.

I kept trying to remind myself to let the amazing feelings sink in. And, I whispered to the universe, “Thanks universe, more experiences like this, please! I’m ready!”

 

 

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Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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