The Practice of Creativity

Posts Tagged ‘author platform

Besides loving to write fiction, I also love writing nonfiction. Over several decades, I have read and benefited from what’s known as ‘self-help, inspirational and personal transformation’ kinds of books. And, truth be told, I’ve always wanted to write a book that falls in the area of inspiration/personal transformation, especially as it relates to creativity. And, I’ve had my eye on Hay House Publishing for a long time.

Hay House Publishing is known for publishing leading self-help, health and wellness, and personal transformation books and has a very successful thirty-year track record. Deepak Chopra, Wayne Dyer and Kris Carr are well-known Hay House authors and many Hay House authors end up on the New York Times bestseller list. Hay House is one of the top twenty major publishers in the U.S. The founder of Hay House was Louise Hay and she wrote You Can Heal Your Life, book that sold millions and was translated into many languages. She helped to create the modern ‘self-help’ genre. I read her book in my twenties, loved it and shared it with everyone I knew. She was at the forefront of making the argument that what we think (and think about) can affect our bodies, now known as the ‘mind-body’ connection.

The U.S. ‘self-improvement market’ is estimated at 9 billion dollars and close to 800 million dollars of that involves books!

Hay House provides an experience for aspiring authors that no other publishing company does. For the past twelve years they have hosted the ‘Hay House Writer’s Workshop’, an intimate in-person event. They share with you the insider information about the publishing process from start to finish (i.e. developing an idea to submitting proposal to building a platform) and you get to hear from some of their most popular authors. The idea is to give aspiring authors a jump-start and leg up. And, here is the truly remarkable thing—if you attend a live event, you are eligible to participate in their exclusive contest (for that event) and submit a book proposal six months later. From every event they pick three winning book proposals with a commitment to publish those books. The Grand Prize is $10,000. You can only enter the contest by attending. And each event is attended by about 250 people. Reid Tracy, the CEO of Hay House said that despite those good odds, they often only end up with 60-80 entries. I like those odds!

And, so for years I have wanted to attend the Hay House Writer’s Workshop. I decided this was the year to commit, so a few weeks ago, I headed to the Houston event. I went with few expectations and can truly say that the experience was phenomenal.

Some highlights:

The People:

For me, there’s few better ways to spend my time than with other writers. I met people from all over the globe who had made their way to Houston. A few nights before I left, I put a note out on the site’s Facebook page to see if people wanted to get together for dinner when we got in as I knew no one in Houston. People responded right away and this became the beginning of a great group of about eight of us. One of the folks I met is a writer in Greensboro, just 45 minutes from where I live—we even know a ton of the same writers. Small world!

I was fascinated by people’s backgrounds and what was motivating them to attend. There were medical doctors, integrative health practitioners, therapists, grandmothers, seasoned writers, entrepreneurs,healers, energy workers, and newbie writers all wanting to know more about Hay House and how to get their book into the world and change people’s lives. Close to 90% percent were interested in writing prescriptive non-fiction and/or a ‘teaching memoir’. I don’t usually get to meet so many people that were interested in personal transformation topics so that was a treat. They were kind, funny and generous. It was also a diverse group of writers which I was very thankful for. I left with a new community of wonderful writers.

The Workshop/Speakers: 

Hay House delivered on providing an excellent, inspiring and informative curriculum. Reid and Kelly Notaras were our informative co-hosts.They spent a lot of time explaining the publishing market and led with the fact that authors need a platform (or the ability to create one) and that out of 80,000 books published a year only about 300 of them sell 50,000 copies (which in publishing is seen as a type of benchmark). They also talked about the range of options for publishing besides the traditional route and in both cases explained how important it is to work with an editor, before you send your proposal or book out the door.

Reid Tracy welcoming us and talking about the power of Hay House books to change people’s lives.

Each presenter provided insight either about the writing process, how to stay inspired, or how they broke in. They were engaging, funny and inspiring.

Mike Dooley shared his story of how he started his ‘notes from the universe’ when he was in a down period and how serving people over time helped him create a major platform. He started with 36 email addresses and now has thousands and thousands of people around the world who are engaged with his message.

Nancy Levin spoke from the heart about how she came to write her own book after being the Hay House events manager for over a decade. I was impressed that she spoke without notes or a fancy Powerpoint. She also talked openly about the value of working with an editor and a ghostwriter. On Sun morning she also led a fantastic meditation workshop that included poetry, very unique.

Robert Holden (toward the right of center), author of Shift Happens started his talk off with us dancing on stage with him to Stevie Wonder! As we had been sitting almost all day, this was such a joy. His talk was about how to write through fear and anxiety. And, he stressed writing as a spiritual practice which resonated with me.

Super inspiring to hear Rebekah Borucki’s journey. She attended a HH Writer’s workshop a few years ago but didn’t submit a proposal. She then worked on the book proposal for ‘You Have 4 Minutes to Change Your Life’ and platform. She submitted her proposal to Hay House via the traditional route and it got acquired and it is now out. She talked about writing the book of your heart. I also appreciated that they showcased an up and coming author and one who identifies as bi-racial.

The Materials:

I’m not a newbie to writing or publishing. For about a ¼ of the participants the idea of writing a book was new and they didn’t know a lot about publishing platforms, finding a writer’s group, how to put together a proposal, etc. I came knowledgeable about the publishing process, but learned lots! There were two things that got everyone up to speed. One was the long Q&A sessions on Sat afternoon and Sunday where anyone could ask a question and they all got answered as best they could by Reid and Kelly. And, the second was this incredible manual that they gave us that contained a successful proposal of a book that was acquired by Hay House, plus information about publishers in the field besides Hay House that publish in the self-help field, resources for platform building and other tips about both traditional and indie publishing. It was a gold mine of resources and alone was worth the cost of the trip.

I’m glad I got myself to Houston (didn’t do as much sight-seeing as I would have liked) and I know have until April to write my book proposal for the contest and send it in. I’ll keep you posted!

Brooke Warner is on a mission to help authors become savvy at all stages of book development—from idea generation to publication. Brooke is a founder of Warner Coaching Inc., and the newly minted She Writes Press. She is a former Executive Editor of Seal Press (a groundbreaking press that publishes the diverse voices and interests of women).

I met Brooke through She Writes, an online community for aspiring and distinguished women writers. Brooke is a frequent contributor on She Writes and I quickly learned what most writers do about her. She’s thoughtful, honest, deliberative, positive and supportive (even when delivering challenging updates about the publishing world). And as an insider in the world of publishing, she brings a wealth of expertise to She Writes discussions.

When I discovered she was writing a book geared toward aspiring authors, I knew that I wanted to invite her to share her wisdom with this audience. I am grateful for all Brooke does to make the publishing world seem a little less mysterious and daunting to aspiring writers.

1) Tell us about your new book, What’s Your Book? A Step-by-Step Guide to Get You from Inspiration to Published Author. What sparked your interest in writing this type of nonfiction book?

I have been working in the book publishing industry for the past thirteen years. I just left my position as Executive Editor of Seal Press in late April. I realized that I not only needed, but wanted, to experience firsthand what my authors were going through. I also felt I had some progressive, supportive, and optimistic things to say about publishing in this new era of publishing. My coaching is a blend of heavy-duty support, discipline, and honest critique, and I decided it was time to try to put down in writing some of the ideas and strategies I’ve been teaching aspiring writers since I started coaching in 2007. Also, publishing is changing so much all the time, and it’s changed drastically since I started in 2000. I think a lot of people are confused by the options, or don’t really understand how publishing works, so my book offers insight and good advice about approaching publishing in what I call this new publishing frontier.

 2) You made a public commitment to write your book by a certain date and asked your reading public to hold you accountable. How did making that commitment support you in the completion of the book?

 It was huge! The reason I did this at first was because I was going to be launching a class with my colleague, Linda Joy Myers, President of the National Association of Memoir Writers, called “Write Your Memoir in Six Months.” We conceived of it late last year and I decided I wanted to give it a go, to see how hard it would be to write my own book in six months. As a coach, I know that at least half the value of what I offer is giving my writers accountability, so I knew I needed that too. Plus I wanted to give my clients and people I’m connected to through social media a chance to be engaged in my process. It was fantastic, and fantastically challenging! I’m really excited about our first memoir class, too, now that I’ve been through the six-month challenge and have a sense of what it takes to really do it.

 3) You’ve been an acquisitions editor and been in publishing for a long time. You’ve witnessed firsthand the dramatic changes sweeping across the industry. What’s one thing every aspiring author needs to know about the new publishing terrain?

The biggest and hardest thing to come to terms with is the importance of platform to industry professionals. This, in my opinion, has been the single biggest change (other than technology) that has happened during my time in book publishing. When I first started platform didn’t look like it does today, and in part technology is the reason. Writers are expected to have well-trafficked blogs and lots of followers on social media. In order to get a book deal, the marketing and publicity the author brings to the table, sometimes before the book is even complete, plays a big role. So I’m always reminding the writers I work with, as they’re toiling away on their projects, that they need to be tending to their platform. As an editor at Seal I rejected plenty of good projects from authors who didn’t have a platform, so it’s a really important component now of traditional publishing. On the other hand, I will say that self-publishing has never been more exciting or more accepted, so the upshot here is that while traditional publishing’s barriers are getting higher and more impenetrable all the time, self-publishing is looking more attractive and interesting with each passing month.

 4) Let’s imagine that you were hosting a magnificent dinner party and got to invite three well-known writers. Who would you choose and why?

First is Toni Morrison, hands down. I’ve read every book she’s written. She’s the single most influential writer in my life because she touched me at a really critical time in my intellectual development. I have to credit her for my love of good writing. I would choose Stephen King because I think he has a brilliant mind. I liked his books when I was younger, but I like that he’s a writer who thinks about writing and imparts his experience and wisdom to aspiring writers. Finally, I would invite Caroline Knapp (assuming we can suspend disbelief here and invite someone who’s no longer with us). I would invite her because I would want a memoirist in the group and for me she’s a memoirist who embodied the skills I’m trying to teach my memoirists. She was transparent, honest, vulnerable, and relatable. Her books are about her, but they are without fail about everywoman.

 5) Besides promoting your current book, what’s next for you?

The biggest thing on my plate right now is growing She Writes Press, my new self-publishing venture with SheWrites.com founder Kamy Wicoff. We launched the press at the end of June, on the third anniversary of She Writes. To date we’ve received 52 submissions and we have thirteen books in the production process for our pilot program. This has been a really exciting endeavor, and my own book is the first book to be published by She Writes Press. I will never stop supporting traditional publishing, but I have strong reasons for having wanted to self-publish, which I discuss in my book. So I’m thrilled to be partnering with Kamy in this way and to continue to support women writers, which was something that brought me a lot of fulfillment in my role at Seal Press as well.

 6) What’s your best writing tip that you’d like to share?

Tough question. There are a lot of tips depending on what a writer’s particular struggle is, but I think the number one tip is to be self-protective with your writing life. Sometimes this means guarding yourself against others and their feedback and opinions, whether you’re at the early stages or shopping your book. But sometimes this means guarding yourself against your own inner critics, the ones who tell you to give up, who makes excuses for why you should write later, who insist that it’s going to be embarrassing to have your work out in the world. Even doing a how-to book I found the inner critic to be a formidable foe! I had to find ways to work through that, and to allow the process to be fun and sacred and to not always feel like something scary or a burden. Writing opens you up in unimaginable ways, and when our hearts are open, they’re sometimes a little raw. So protect and persevere!

Brooke Warner is founder of Warner Coaching Inc. and publisher of She Writes Press. Brooke’s expertise is in traditional and new publishing, and she is an equal advocate for publishing with a traditional house and self-publishing. What’s Your Book? is her first book, and she’s honored to be publishing on She Writes Press.

Find Brooke online:

www.warnercoaching.com

www.shewritespress.com

www.facebook.com/warnercoaching

twitter.com/brooke_warner

www.pinterest.com/warnercoaching

To purchase Brooke’s book: http://warnercoaching.com/order-wyb/

http://www.amazon.com/gp/product/193831400X/ref=olp_product_details?ie=UTF8&me=&seller=

(Photo credit Jen Molander Photography)

 


Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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