The Practice of Creativity

Readers, Authors and Discoverability: Writing and Publishing in the 2020s (Part 2)

Posted on: November 15, 2020

***this piece was originally published in the October issue of the Chatham County Line for my monthly column. It is the second installment of a multi-part series of columns on writing and publishing in the 2020s. Here I write about discoverability, “whale” readers and the rise of audio as publishing changes that affect both readers and writers.

Think about the last time you read a book. How did you find out about it? Twenty years ago, you might have seen a book review in the pages of a magazine or newspaper. This is less likely to be true now. More likely is that you stumbled upon an author reading their work on YouTube, heard about a book on a podcast or you’re already subscribed to a favorite author’s newsletter and receive their updates. You could be a Goodreads aficionado and seen a recommendation there about a book, or maybe you’re a member of a book club. You might also have typed phrases into Amazon, Barnes and Noble, Apple, or Google and searched for the kind of book you were looking for, finding thousands or even hundreds of thousands of results.

And, of course there is still the wonderful word of mouth recommendation by a friend that shares, “I just read the most amazing book! You have to read it, you’ll love it!”

In the last column I talked about how major shifts in publishing, during the last decade, has created new opportunities and challenges for writers. How people find and read books has also changed, dramatically affecting writers.

Discoverability

If you hang around a group of writers long enough, you’re bound to hear them discuss their use of social media and strategies to both find and engage readers. And, it often isn’t a happy conversation. In an ever growing ocean of content, writers, especially emerging ones, have to work much harder to be discovered by readers.

read the rest of the column here.

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Michele Tracy Berger

Michele Tracy Berger

Author, Academic, Creativity Expert I'm an award winning writer.

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